This blog is a great example of how you can use already existing software that is free of charge to promote yourself or anything worth promoting. To buy your own site, host, and the time needed to establish it is not something everyone can do. This gives the reason to take advantage of free software that allows you to host a page for free. Ricardo Gimenes has a great blog in the sense that it references multiple aspects of his whole identity. It has his own personal illustrations, animations, and images that acts as links, much like a fully functioning website. If you do have an existing website it is always a good idea to reference it within another program such as facebook or blogspot to ensure searchability. Ricardo did a good job of referencing his site within many other and that is much more recognizable by search engines or anyone who is looking for it. Everything seems to be connected now and its always relevant to take advantage of any type of way to get your name out there.