With so many similar websites offering very similar experiences it is now more than ever a necessity to consider design innovation. There is no structured rules for the web and it should be an outlet for expression and individuality. A great example of web innovation is the moodstream website. It is an inspiration resource that is meant to affect the way your are thinking and in essence your mood. The user is given an interface with customizable settings. These settings tell the site your mood and how it should act according to the user. Once you add your settings it changes the visual and auditory stimulus to adjust according to your selections. It goes along with the user interaction and customizable aspects of the web. The design of the site is contemporary and offers and heir of simplicity. It is meant to be a tool for you to use and ultimately a use of technology to impact and improve everyday aspects of life.