I'm not sure whether El Tesoro is a web based business or it is even a business at all. I am drawn to the site because of its Visual Dynamic, and the structure of the website. The sideshow on the front page gets the users attention informs them of an overall feel of the company. It is an example of proper arrangement of information and utilization of space. This site uses modern web and browser technology to achieve a cohesive design. Also nothing of this site seems "out of the box" and has a distinct personality which in turn benefits the company. The site also has very well placed advertisement and links to other sites. It is a great example of the necessity of usability and knowledge of such, when designing for the web.